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KETER Tyres, founded in 2009, is a globally recognised tyre brand known for quality and reliability. Since launching its namesake brand in 2012, KETER has established strong partnerships in more than 170 countries, quickly positioning itself as a leading name within the global third-tier tyre market.

The KETER brand philosophy centres around a "classic" approach, emphasising comfort, innovation, and dependable performance. Over the years, KETER tyres have been continually upgraded, integrating advanced technologies to enhance driving experiences.

In 2024, KETER introduced its latest tyre line, featuring distinctive tread patterns developed specifically for comfort, safety, and driver confidence. With a commitment to quality engineering and affordability, KETER remains a trusted choice among drivers worldwide.